Challenge

We would like you to create an immersive set of HTML ads for our Amazing Planet campaign. The concept: two visual routes, both focused on the call to action to register new members. As in your previous work for us, we would like your creative direction on this project. We've given you access to our image database so that you can select photographs you think would elevate our story. It would be great if you also could assist us in trafficking these ads in Google Studio.

Perspective

Presented with plenty of assets and an inspirational video sketch, I seized on a collage concept for this campaign. The initial animation frame should open like a gift wrap, aligned with the theme of gifting a membership. To keep the viewer interested, I added in elements that appear from the front, left, and right. The copy is always in highlight and aligns with the black-on-white theme of the WWF logo. As there were many assets, I further paid pixel attention to image optimization.