Challenge

We would like your help with HTML ad development and email design for our Apple account. These projects come fast-tracked and with quite stringent milestones, so please communicate questions or suggestions early on. Also, be prepared to keep several balls in the air, as things can change quickly based on client feedback. Adherence to guidelines and brand awareness is essential.

Perspective

The question I tried to answer in this collaboration: how to be creative and stay on brand. To allow myself creative headroom, I often scheduled quick Zoom calls to generate feedback from Three. Sometimes I created prototypes to better understand the end clients' preferences. On the email side of things, I introduced Litmus into the development workflow to minimize device rendering issues and optimize testing. I further made it a mission to reactor and redesign some templates from the ground up.